Campaign Objectives
Hendrick's Gin sought to reinforce its position as the most unusual gin by creating a series of memorable experiences that would engage premium consumers and trade partners.
Our Activation Strategy
We developed a multi-sensory brand experience that perfectly captured Hendrick's eccentric personality:
- Interactive "Cucumber & Rose" cocktail stations with master mixologists
- Augmented reality garden revealing the brand's botanical ingredients
- Whimsical "Cabinet of Curiosities" showcasing unusual gin pairings
- Personalized bottle engraving for VIP guests
- Secret speakeasy-style tasting room for trade partners
Interactive cocktail creation station
Augmented reality botanical garden
Exclusive VIP tasting experience
The Results
1,200+
Engaged Consumers
85%
Brand Recall Increase
42%
Sales Uplift
"Kim Co Agency perfectly captured our unconventional spirit. Their activation delivered both the premium experience we demand and the measurable results we needed." - Brand Manager